The widest range of liquor with the lowest liquor price guarantee, and knowledgeable staff giving expert advice.

The Dan Murphy Story

As far back as 1878 the Murphy name had been synonymous with liquor retailing in Victoria. Now it is a name known for revolutionising the way liquor is sold in Australia.

Dan Murphy's passion for wine was all consuming. His many roles in the wine industry include wine journalist, vigneron, and founder of Australia's earliest wine club. Mr Murphy was one of the first importers on wine to Australia, and a great supporter of our growing wine industry. He was also a friend to many industry figures who have now assumed legendary status such as Maurice O'Shea and Max Schubert, the father of Grange.

Dan Murhpy's retail concept was simple. Offer customers the most extensive range at the lowest  prices possible. Then add a passionate enthusiasm for what you sell - and you've got an unbeatable offer. That's the Dan Murphy's tradition.